An independent advisory built for publishers and advertisers — and the agencies between them.
We don't stopat the problem.We build the systemthat fixes it.
We diagnose what's getting in the way of your agency partnership, then build the operating system that makes it work — commercially and operationally.
Fifty years inside the businesses you partner with.
Agency holding groups. Global platforms. Industry bodies. We've run the numbers from every seat at the table — and built the frameworks the industry still uses.
- OM
- Dentsu
- Clemenger BBDO
- WPP
- Meta
- Snap
- MFA
- IAB
- AANA
in advertiser billings won and retained inside agency groups.
practitioners through MFA Digital Foundations, which we co-created.
tri-industry collaboration — the Australian Digital Advertising Practices, with the MFA, IAB and AANA.
Stuart and Dina are long-standing, strategic leaders in Australian advertising. Beyond strong commercial results, they've put real time into shaping industry standards and initiatives.
Gai Le Roy, CEO, IAB AustraliaThe challenge looks different from every side
One ecosystem. Different problems.
Publishers
Agency relationships are transactional, with little visibility into how planning actually works.
Advertisers
Too much time managing agency workflow, not enough on work that drives the business.
Agencies
Too much time delivering activity, not enough space for the strategy and creativity that creates value.
The problem isn't any one party. It's the system between them.
Don't take our word for it
The industry is already saying it.
of Australian CMOs have no documented AI roadmap. 83% of organisations are still at an early stage of AI maturity.
AustraliaACAM, Kantar & IBM, Australian AI in Marketing Benchmark, 2026of agencies say a lack of consistency across processes, language and measurement makes working with publishers and media partners less efficient.
AustraliaAvid Collective, Industry Survey on Media Partnerships, 2025of media accounts reviewed in 2025 stayed with the incumbent — the lowest retention rate in eight years, across 49 markets including Australia.
GlobalCOMvergence, 2025 Global New Business Resultsof advertisers want to change their agency compensation model within three years.
GlobalWFA & MediaSense, Future of Media Agency RemunerationStuart and Dina have both demonstrated a genuine commitment to making our industry stronger… a track record of turning good ideas into practical initiatives that make a real difference.
Sophie Madden, CEO, Media Federation of AustraliaHow we work
The AgencyFit system.
The AgencyFit Index™
Benchmark the relationship. Surface the biggest opportunities.
The framework
Build the solution around priorities revealed in the diagnosis.
Your people
Equip the team who run the relationship to operate the system.
The engine
Knowledge that compounds with every interaction. Then we leave.
Every engagement starts with the AgencyFit Index™.
Two lenses. One score. A position you can act on.
Relationship fitness
How effectively the organisations work together today.
Agentic readiness
How prepared the relationship is for AI-enabled ways of working.
Agentic readiness →
Relationship fitness →
Wherever you land, the AgencyFit Index™ shows you what to work on first.
See how the AgencyFit Index™ worksSame ecosystem. A different operating model.
The traditional model
- Reviews focus on fee reduction.
- Cost-out is the default lever.
- Knowledge resets when people leave.
- Technology is added as needs emerge.
The AgencyFit model
- Diagnosis focuses on value created.
- Structural alignment is the lever.
- Knowledge compounds over time.
- Technology is applied to a diagnosed need.
Stronger, not cheaper.
Built from both sides of the table. Twenty-five years each across agencies, publishers, platforms and industry bodies.
What we learned is simple: the biggest problems don't always sit inside organisations. They sit between them. That's where AgencyFit works.
About Stuart and Dina
Know where you stand.
One conversation. One score. A prioritised scope of what to fix first.